Last Updated : 08 June 2021
The Company known as 55 Redefined Ltd (company number 12933868) (“We”, “Us”, “Our”) take privacy, and the security of personal data, very seriously, and We are committed to ensuring that We safeguard the privacy and personal data of Our Website visitors and those with whom We communicate through that Website, whether by email or electronically, at all times and in the best way possible.
1.1.1. who We are;
1.1.2. Our Website;
1.1.3. what personal information We collect about You;
1.1.4. how, when and why We collect, store, use and share Your personal data;
1.1.5. how We keep Your personal data secure;
1.1.6. for how long We keep Your personal data;
1.1.7. Your rights in relation to Your personal data;
1.1.8. issues relating to marketing; and
1.1.9. how to contact Us or the relevant supervisory authorities should You have a complaint.
1.2. 55 Redefined Ltd (company number 12933868) is a company registered in England and Wales and Our registered office is at 71 Queen Victoria Street, London, EC4V 4BE, United Kingdom. We own and operate the Website You can find at www.55redefined.com (the “Website”). Our principal contact for data protection purposes is our Data Protection Officer Richard Cawdell , who may be contacted at email@example.com .
1.3. When We collect, use and process personal data We are subject to the provisions of the United Kingdom General Data Protection Regulation (UK GDPR), and the Data Protection Act 2018, and We are responsible as what is described as a ‘controller’ of that personal information for the purposes of those laws. In other words, We are primarily responsible for that data and are the ‘natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data’.
1.4. If You have any questions about the use to which We put Your data, please contact our Data Protection Officer whose details are set out above.
1.5. This policy relates to Your use of Our Website and electronic communications. Please note that Our Website may link to other third-party websites that may also gather information about You. Third-party websites will operate in accordance with their own separate privacy policies, and We have no control over any personal data that they may acquire, store and use. For privacy information relating to these other third-party websites, You should consult their privacy policies as appropriate.
1.6. We are committed to preserving the privacy of Your data so that We can:
1.6.1. deliver service of a high quality to clients;
1.6.2. at all times comply with the law and the various regulations that We are subject to;
1.6.3. meet the expectations of clients, employees and third parties; and
1.6.4. protect Our reputation.
1.7. In this policy, please note the use of the following terms:
1.7.1. personal data has the meaning given to it by the UK GDPR and means any information relating to an identified or identifiable individual (known as a data subject);
1.7.2. processing means any operation or actions performed on personal data; for example collection, recording, organisation, structuring, storing, altering, deleting or otherwise using personal data.
1.7.3. We, Us and Our refers to 55 Redefined Ltd and its directors;
1.7.4. You and Your refers to the person who is accessing Our Website and whose data is processed;
2. YOUR PERSONAL DATA
2.1 Personal data is collected about You whenever You access Our Website, register with Us, contact Us, send Us feedback, purchase services via Our Website, post material to Our Website, complete forms on Our Website, take part in customer surveys, participate in competitions via Our Website, submit reviews to or via Our Website.
2.2 Personal data is collected either directly (for example when You register with Us, contact Us, purchase products or services from Us, complete forms or submit reviews on or via Our Website) or indirectly (for example where You are browsing Our Website through the use of ‘Cookies’).
2.3 The personal data We receive and process is dependent on how You access Our Website, what You do while You are accessing it, and what You perceive the end result of accessing Our Website will be.
2.4 In general, the sorts of data that We can acquire, depending on the circumstances, include:
2.4.1 Your name, address, email, telephone number and other contact details;
2.4.2 Your date of birth;
2.4.3 Your bank account or other financial details;
2.4.4 details of any feedback You give Us, and this may be by phone, email, post or via social media;
2.4.5 information about the services We provide to You;
2.4.6 Your account details, such as username, login details;
2.4.7 Your IP address, the browser You use, Your operating system;
2.4.8 the pages of Our Website, or other resources on that Website, that You have accessed and when You accessed them; and
2.4.9 details of any documents or other resources that You have downloaded from Our Website.
2.5 In general terms, We may use this personal data to:
2.5.1 create and manage Your account with Us;
2.5.2 verify Your identity;
2.5.3 provide goods and services to You;
2.5.4 customise Our Website and its content to Your particular preferences;
2.5.5 notify You of any changes to Our Website or to Our services that may affect You;
2.5.6 improve Our services;
2.5.7 receive Your reviews and respond to them.
2.6 Please note that it is important that the personal data We hold about You is accurate and current. Please keep Us informed if Your personal details change during Your relationship with Us.
2.7 Please note that Our Website is not intended for use by children under the age of 18 years of age, and We do not knowingly collect or use personal information relating to children.
3. THE PURPOSES FOR WHICH YOUR INFORMATION IS USED
3.1 Data protection law requires that We only use Your personal data for the purposes for which it was acquired, or where We have a proper reason for using it. Those reasons may include the following:
3.1.1 Where You have given consent to the use of Your personal data for one or more specific purposes.
3.1.2 Where the use is necessary for the performance of a contract to which You are party, or in order to take steps at Your request prior to entering into a contract.
3.1.3 Where the use is necessary for compliance with a legal obligation that We are subject to.
3.1.4 Where the use is necessary in order to protect Your vital interests or those of another person.
3.1.5 Where the use is necessary for the performance of a task carried out in the public interest, or in the exercise of official authority vested in Us.
3.1.6 Where the use is necessary for the purposes of Our legitimate interests or those of a third party, except where those interests are overridden by Your interests or fundamental rights and freedoms which require protection of personal data, in particular where You or the relevant person is a child.
3.2 The reasons set out above represent the general position as to the purposes for which data may be used. The specific position in relation to Your personal data, however, is that We may use it for the purposes set out in Schedule A hereto.
4. CONTACTING YOU
4.1 In addition to the general matters dealt with in paragraph 3.2 above, We may also need to send You updates concerning Our services, and about relevant developments in relation to You, Our services, or other related matters which might concern You, or be of interest to You. This may be by post, telephone, email or text, and may include information about the services We offer and information relating to changes in those services.
4.2 We regard ourselves as having a legitimate interest in processing Your personal data for these purposes, and We take the view that We do not require Your consent in order to do so. From time to time We undertake what are known as ‘legitimate interest assessments’ in order to balance Our interests in contacting You with Your interests in relation to Your data. Where We believe that consent is required, We will contact You specifically for this, and will do so in a clear and transparent manner.
4.3 Where You have agreed to Us doing so, We may also send You information about third party services in which You have expressed an interest, or which are relevant to any services that We have supplied.
4.4 Be assured that We treat Your personal data with the utmost respect and will never share it with others for marketing or promotional purposes without your consent. You have, at all times, the right to request that We do not contact You for any purpose other than providing Our services. We may, however, require that You confirm Your marketing preferences from time to time so that We can be sure that Your views remain the same, especially in relation to issues such as legal and regulatory updates.
5. SHARING YOUR DATA WITH OTHERS
5.1 Notwithstanding the fact that We will not share Your personal data for marketing purposes without your consent, it may be necessary for Us to share Your personal data with others in order to perform Our services for You, to comply with Our contractual obligations to You, to comply with Our legal or regulatory obligations to You, or to comply with any contractual, legal or regulatory obligations that We are subject to. These may include:5.1.1 When sharing Your personal data, We will ensure at all times that those with whom it is shared process it in an appropriate manner and take all necessary measures in order to protect it. In doing so We impose contractual obligations on all providers of services to ensure that Your personal data is kept secure. We will only ever allow others to handle Your personal data if We are satisfied that the measures which they take to protect that personal data are satisfactory.
5.1.2 Please be aware that, from time to time, We may be required to disclose Your personal data to, and exchange information about You or relating to You with, government, law enforcement and regulatory bodies and agencies in order to comply with Our own legal and regulatory obligations.
5.1.3 We may also need to share some personal information with other parties, such as potential buyers of some or all of Our business or during a re-structuring. Usually, information will be anonymised, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.
5.1.4 From time to time it may be necessary for Us to share data for statistical purposes. We will always take steps to try to ensure that information shared is anonymised but, where this is not possible, We will require that the recipient of the information keeps it confidential at all times.
5.2 Other than as set out above, We will not share Your personal data with any other third party.
6. HOW YOUR PERSONAL DATA IS KEPT
6.1 Your personal data will be kept secure at all times.
6.2 Some of Your data may be held on internal servers, third party provider servers and cloud servers. Where this takes place outside the UK then the provisions set out in Paragraph 8 below will apply.
6.3 We operate various security measures in order to prevent loss of, or unauthorised access to, Your personal data. In order to ensure this, We restrict access to Your personal data to those with a genuine business need to access it, and We have procedures in place to deal with any suspected data security breach. We will notify You and any applicable regulator of a suspected data security breach where We are legally required to do so.
6.4 Personal data that is processed by Us will not be retained for any longer than is necessary for that processing, or for purposes relating to or arising from that processing.
6.5 Where Your personal data is retained after We have finished providing Our services to You, or where the contract with You has ended in any other way, this will generally be for one of the following reasons:
6.5.1 so that We can respond to any questions, complaints or claims made by You or on Your behalf;
6.5.2 so that We are able to demonstrate that Your matter was dealt with adequately and that You were treated fairly; or
6.5.3 in order to comply with legal and regulatory requirements.
6.6 In general, We will retain Your data for only so long as is necessary for the various objectives and purposes contained in this policy. Please note, however, that different periods for keeping Your personal data will apply depending on the type of data being retained and the purpose of its retention.
6.7 We will also retain Your personal data as follows:
6.8 So that We can inform You of updates concerning Our services, and about relevant developments in relation to You, Our services or other related matters which might concern You, or be of interest to You,
6.9 for such time as is necessary for compliance with a legal obligation that We are subject to, or in order to protect Your vital interests or the vital interests of another natural person.
6.10 We will delete and/or anonymise any personal data which it is no longer necessary for Us to retain.
7. TRANSFERRING YOUR DATA OUTSIDE THE UK
7.1 From time to time, it may be necessary for Us to transfer Your personal data outside the UK where, for example, those with whom We need to make contact on Your behalf have offices outside the UK, where electronic services and resources are based outside the UK, or where there is an international element to Your matter. Where this is the case, special rules apply to the protection of Your data.
7.2 In particular, the web hosting services used by Us may be based in one or more of the following countries: the EEA, EU, United Kingdom and USA.
7.3 It may be necessary during the course of Your transaction for Us to transfer personal data relating to You to one or more of the following countries which have been assessed by the European Commission/Secretary of State as providing an adequate level of protection for personal data: EEA, EU, United Kingdom and USA.
7.4 We may also need to transfer Your personal data to non-EEA countries that have not been assessed by the European Commission/Secretary of State as providing adequate protection. In such cases We will always take steps to ensure that, wherever possible, the transfer complies with data protection law, and that Your personal data will be secure in such circumstances.
7.5 For further information please contact Our Data Protection Officer with details set out above.
8. YOUR RIGHTS IN RELATION TO YOUR DATA
8.1 Data protection legislation gives You, the data subject, various rights in relation to Your personal data that We hold and process. These rights are exercisable without charge, and We are subject to specific time limits in terms of how quickly We must respond to You. Those rights are, in the main, set out in Articles 12–23 of the UK GDPR. They are as follows:
8.1.1 Right of access—the right to obtain from Us confirmation as to whether or not personal data concerning You is being processed, and, where that is the case, access to that personal data and various other information, including the purpose for the processing, with whom the data is shared, how long the data will be retained, and the existence of various other rights (see below).
8.1.2 Right to rectification—the right to obtain from Us, without undue delay, the putting right of inaccurate personal data concerning You.
8.1.3 Right to erasure—sometimes referred to as the ‘right to be forgotten’, this is the right for You to request that, in certain circumstances, We delete data relating to You.
8.1.4 Right to restrict processing—the right to request that, in certain circumstances, We restrict the processing of Your data.
8.1.5 Right to data portability—the right, in certain circumstances, to receive that personal data which You have provided to Us in a structured, commonly used and machine-readable format, and the right to have that personal data transmitted to another controller.
8.1.6 Right to object—the right, in certain circumstances, to object to personal data being processed by Us where it is in relation to direct marketing, or in relation to processing supported by the argument of legitimate interest.
8.1.7 Right not to be subject to automated decision making—the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning You or similarly significantly affects You.
8.2 Full details of these rights can be found in the UK GDPR or by reference to guidance produced by the Information Commissioner’s Office.
8.3 In the event that You wish to exercise any of these rights You may do so by:
8.3.1 contacting Us using any medium You wish, including in writing, by telephone, by text, electronically, or using such social media as We employ for communication purposes;
8.3.2 by completing a form which We can supply to You for this purpose; or
8.3.3 through a third-party who You have authorised for this purpose.
WHAT 55 Redefined COOKIE IS
9.1 55 Redefined cookie is a small file that is sent by a web server (where We host Our Website) to a web browser (from where You view Our Website) and which is then stored by the browser. The cookie contains an identifier which is stored in Your browser and then sent back to Our server each time Your browser accesses Our Website. These cookies may either be ‘persistent cookies’ (in which case they will continue to be held by Your browser until they are deleted, or until a specified event/date) or they will be ‘session cookies’ which expire when You close Your browser.
9.2 Cookies are standard practice to make Your experience better when using Our Website.
9.4 Usually, cookies do not hold any data by which You can be identified, although if We do hold personal data about You (for example, because You have subscribed to a service that We offer) the cookie may be linked to that data.
9.7 If You wish to do so then, usually, You can prevent cookies from being downloaded to Your browser and can delete those that have already been downloaded by changing the settings on your browser. How this may be achieved varies between different browsers. Consult the Website of Your browser provider for more details. You can enable cookies again at any time.
9.8 However, You should be aware that if You block or delete cookies this may have a detrimental impact on Your ability to access or navigate Our Website, and the services that We provide. It may mean that not all of the facilities on Our Website will be accessible by You or that the Website will not work properly or at all.
9.9 When you visit the Website for the first time (and from time to time after that), we will request your consent to the setting of all cookies other than strictly necessary cookies.
9.10 For further information about the cookies We use please contact Richard Cawdell at firstname.lastname@example.org .
TYPES OF COOKIES
9.11 Strictly necessary cookies: These cookies are essential for the operation of Our Website and will enable You to move around the Website and use its features, as well as keep the site secure. Without these cookies we will be unable to provide certain services (such as remembering Your login details or the items You placed in your basket and e-billing services) you have asked for.
9.12 Analytics cookies: These cookies allow Us to recognise and count the number of visitors and generally to see how You are using our Website, for instance the searches you perform, error messages you get and pages that you visit most frequently. Information these cookies collect can be used to improve how the Website works and therefore Your enjoyment of it.
9.13 Customization/Functionality cookies: These cookies remembers You when you return to Our Website and collect specific choices that You make, such as greeting you by user name, and remembering your language, region and other preferences specifically chosen by You.
Targeting/Advertising cookies: These cookies record your visit to the Website, the pages you have visited and the links you have followed. We use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
9.14 Social media cookies: These cookies allow you to share your activity on the Website on social media such as Facebook and Twitter. These cookies are not within our control. Please refer to the privacy policies of the social networks in question for information regarding how their cookies work.
10. KEEPING YOUR DATA SECURE
10.1 In order to ensure that Your personal data is kept secure, and to prevent there being any breach of confidentiality, We have put in place security measures which are intended to prevent Your personal data from being accidentally lost or used, or accessed unlawfully. Access to Your personal data is restricted to those with a need to access it, and regard will be had to the need for confidentiality when that personal data is processed.
10.2 In the event that there is a suspected data security breach You will be notified. Where relevant We will also inform the appropriate regulator (including the Information Commissioner’s Office) of a suspected data security breach where We are legally required to do so.
11. MAKING 55 Redefined COMPLAINT
11.1 If You have any queries as to the acquisition, use, storage or disposal of any personal data relating to You please contact Us at at email@example.com, attention Richard Cawdell.
11.2 We can be contacted at 55 Redefined Ltd, 71 Queen Victoria Street, London, EC4V 4BE, United Kingdom.
11.3 Despite Our best efforts, inevitably sometimes things do go wrong. If You are unhappy with any aspect of the use and/or protection of Your personal data, You have the right to make a complaint to the Information Commissioner’s Office, who may be contacted in writing at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF; by telephone on 0303 123 1113; by fax on 01625 524510; or online at www.ico.org.uk.
12. THIS POLICY
|CATEGORY OF PERSONAL DATA
|PURPOSE OF PROCESSING
|LAWFUL BASIS FOR PROCESSING
|Name and contact details||Fraud prevention and detection||Compliance with legal obligation||3 Years from last log-on to the Website|
|Date of birth||For fraud prevention and detection
To ensure legal sale of age-restricted products
|Compliance with legal obligation
Legitimate interests in ensuring your safety
|3 Years from last log-on to the Website|
|Information collected through cookies and similar technologies||To conduct and store Website usage analytics, statistical and trend analysis and market research
To generate customer profiles to facilitate marketing initiatives
|Consent||3 Years from last log-on to the Website|
|Contact history||To provide customer service and support
To train our staff
|Performance of contract
Legitimate interests in dealing with complaints or claims
|6 Years from last log-on to the Website|
|Browser, device and Website usage information||To improve the Website
To protect the Website against fraud
To set default options for you, such as language and currency
|Performance of contract
Legitimate interest in maintaining our Website
|6 Years from last log-on to the Website|
|Information from linked accounts||To enable you to log into the Website simply without having to create a specific account||Legitimate interest in providing high quality customer service||3 Years from last log-on to the Website|
|Responses to surveys, competitions and promotions||To run the survey, competition or promotion||Performance of contract
Legitimate interest in administering and/or improving our products and services generally
|3 Years from last log-on to the Website|
|Customer comments and product reviews||To improve our products and services
Where relevant, to establish, exercise or defend legal claims
|Performance of contract
Legitimate interest in dealing with complaints or claims and improving our products and/or services generally
|3 Years from last log-on to the Website|